It’s for that reason the club has taken this bold move to hand over shirt sponsorship for the 2011/12 away shirt to the Trust.
David Lloyd, Head of the Community Trust, says: “This is a brilliant chance to publicise our work, and everyone at Bristol City Community Trust is grateful to the football club for passing up the opportunity to earn some commercial revenue from a shirt sponsorship deal.
“I think it shows real commitment from the club, and demonstrates how important the Board feels our work is in terms of the club’s future development.
“It gives us the ideal platform for players, staff, local businesses and supporters to play their part in cementing Bristol City Football Club’s place at the very heart of the local community.”
Chief executive Guy Price said:
“Bristol City is also a football club that has its roots firmly in the local community.
“We are part-and-parcel of people’s, families’ and business’ everyday lives, so it is just as exciting that we can put the community, in the form of the new Bristol City Community Trust, on the front of next season’s away shirt and therefore right at the heart of what we do!”